From Fast Company to SXSW!
To earn media and influencer attention for Raymond’s forward-focused mindset, we targeted Fast Company’s annual list of innovative companies. Working with the client team, we made a tight pitch and earned their spot. That led to our next breakthrough: demonstrating the Raymond Virtual Reality Simulator on the floor of the SXSW Trade Show, where it was a hit with important editors and influencers…including Forbes.com which covered the technology with an in-depth feature.
In one week, our paid efforts reached more than three times the people we typically reach in a month, with five times the total impressions. For comparison, Raymond achieved a 207% increase in reach and a 368% increase in impressions. We also gained a half dozen highly influential Twitter followers and contacts to continue the story at other technology and innovation summits.