News
All the key ingredients for success: Bader Rutter named Ingredion’s new AOR!
Latest Business Win Keeps Momentum Growing
As a global leader in both ingredient solutions and forward-thinking global brand leadership, Ingredion represents an A-list addition to a growing roster of foodservice leaders. As agency of record, Bader Rutter will support Ingredion’s next chapter with unified strategy, bold creative and smart media designed to perform across markets and connect more deeply with customers and consumers alike. This partnership represents a meaningful opportunity to shape what’s next in global B2B and food and beverage marketing. And we are so ready.
“We knew from the first meeting that we wanted to work with the Ingredion team. From their passion for partnership, to their focus on breakthrough category-transforming ideas, we had chemistry and a shared mindset from the start.”
David Jordan, Bader Rutter CEO
This win marks an important expansion of Bader Rutter’s growing food and beverage practice. It’s also an opportunity to collaborate with both Ingredion’s global marketing team and our own BBN partners around the world.
Building on Food Subject Matter Expertise
Throughout the monthslong pitch process, Bader Rutter demonstrated its B2B expertise and understanding of the foodservice space. This is precisely the kind of high-profile opportunity that Bader Rutter finds exciting and rewarding. Having Ingredion headquartered just 20 miles west of the Chicago office in Westchester, only helps the collaboration move faster. It also adds to Bader Rutter’s $200B in client market cap as the agency experiences it’s healthiest, most diverse portfolio in its 50-year history as an independent agency.
Ingredion works at the intersection of science and food, delivering innovative solutions that improve the taste, texture, nutrition and functionality of food, beverages and even certain industrial products. With operations across Latin America, North America, Europe, Middle East, Africa and Asia-Pacific, Ingredion serves customers worldwide with a diverse portfolio that includes starches, sweeteners, plant-based proteins and other innovations that touch millions of consumers every day. Feel free to ask us about food texturizers – we’re fans.
The Global Path Ahead
As a leading partner of BBN, the world’s B2B agency, this new Ingredion partnership represents another opportunity for Bader Rutter to connect business strategy with transformative creativity on a global scale. This proven track record of business-building work made the Ingredion partnership a natural next step in the agency’s continued growth.
All in all, a tasty win and an even tastier opportunity.