News
Elevating women leaders.
TEMPO Milwaukee and Bader Rutter profile local leaders.
Bader Rutter recently had the honor of interviewing 17 prominent local women to hear the stories of their successes, challenges, inspirations, and hopes for the future. These women are all members of TEMPO Milwaukee, and they span multiple generations, backgrounds, and fields of expertise. We heard from successful women in banking, law, accounting, marketing, healthcare, community advocacy and more.
While each of these women have their own unique perspectives, they all share a determination to help other women in Milwaukee rise, succeed, and be heard. They know, personally and professionally, the power of women coming together. They are united in their belief that the world moves when women rise.
Representing women in a powerful way.
Working with Margaret Muza, a local tintype photography artist, we can represent each of these women in a powerful way — challenging assumptions, inviting the viewer to look closer, revealing something both new and enduring in each image. This classic photography technique, paired against the modern style of the women’s hair and wardrobe cues, creates a visual tension that challenges traditional assumptions in beautiful ways.
Just like the women of TEMPO, modern tintype photography upends expectations.
It’s interesting to note that when this style of photography was popular in the 1850s and through the Civil War era, women were rarely portrayed on their own. Each image is created by coating a pane of glass or metal with a photographic emulsion created by Muza. This coating captures the image as a direct positive — no film, no digital file.
What’s next?
We’ll be creating a short documentary film featuring some of these stories to help TEMPO Milwaukee celebrate their move into a beautiful new space in the Grand Avenue building in downtown Milwaukee. The film will highlight these unique women and the power of women working together — their voices rising to help each other, and our community, succeed.
About the Author
Kate Martin has been writing copy and mentoring writers for far longer than she’s willing to admit, and part of the Bader Rutter team for 13 years. In that time she’s worked on healthcare, industrial, and agriculture clients including Brevant Seeds, Corteva Agriscience, GE Healthcare, Hospira, PhytoGen Cottonseed, Wacker Neuson, Zoetis, and many others.
As an Associate Creative Director, Kate helps to lead creative teams and collaborate with everyone to connect a brand’s strategic heart to every creative element of a campaign.
Outside of Bader Rutter, she is also a fan of vintage cookbooks, road trips, stray cats, and the Oxford comma.
