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Leading advertising firm recognized for outstanding B2B creative

Bader Rutter, North America’s #1 B2B marcom agency, took home two Global ACE Awards during the 2023 ANA Business Marketing NYC annual celebration. Their inspiring brand documentary Direct Positive won top honors for “ProBono Campaigns” and “Emotion in Action” categories.

“Each day we chase the ability to be bolder and create the unexpected on behalf of our clients,” said David Jordan, president of Bader Rutter. “These awards are a celebration of our teams’ ethos to tell powerful, human centric stories.”

The Global ACE Awards – one of the long-standing hallmarks of ANA Business Marketing NYC – recognizes the best-of-the-best in B2B creative from across the globe.

The multi-award-winning project Direct Positive is born of a partnership between Bader Rutter and TEMPO, a membership organization dedicated to furthering the impact of women leaders. During two days of portraits and intense interviews, female leaders reveal more than expected — their challenges, inspirations, stumbles and victories — and their hopes for every woman who follows in their footsteps.

“Our hope with this project was to push businesses and communities to have more diverse voices in their leadership,” said Sarah Kmet-Hunt, executive creative director at Bader Rutter. “The awards and larger recognition of Direct Positive show that we’re making progress towards pushing that message to more people.”

The awards mark the latest in a series of major wins for Bader Rutter. In the last month, Bader Rutter was named B2B Marketing’s 2023 Agency of the Year and received the number one ranking on B2B Marketing’s annual U.S. Agency Benchmark report.