Bader Rutter’s Take on Superbowl Marketing

As an advertising veteran with deep Super Bowl experience, the Chicago media engaged Dennis to discuss this year’s big game ads, both before and after the Super Bowl. His weekend tour started Friday morning on WGN 720AM with Wendy Snyder. After a short digression about tartar sauce, Dennis previewed some of the work that had already been released online. On Super Bowl Sunday morning, he joined Fox 32’s Good Day Chicago for two segments. In the first, he shared his all-time favorite spots (including one of his own) and next, he discussed what to expect on the big game itself. Finally, on the Monday morning after the game, Dennis returned to WGN and joined John Williams to review the spots in the actual broadcast.

At every stop, he championed ideas, advertising, and Bader Rutter. Of course.