V’DGZ
Naming and Designing a New Food Brand.
Creating a distinctive new brand.
When McCain Foodservice Solutions developed a unique new line of plant and vegetable shareables, they needed an equally unique and ownable name.
And a new look.
Basically, they needed a brand.
So, we wrote the book …
We started by developing names.
Lots of names.
We chose our favorite name and made it 100% our own.
Then we built the brand.
We created the look feel, tone, fonts, colors, iconography; all of it celebrating the playful, vibrant fun of these delicious new takes on menu favorites.
