MILWAUKEE — Bader Rutter (BR) now provides marketing support for Kent Nutrition Group (KNG), a subsidiary of the Kent Corporation, based in Muscatine, Iowa. BR will work on brand strategy, advertising and public relations support focused on two key KNG brands, Kent® and Blue Seal® animal nutrition products.
“The fully integrated capabilities BR offers combined with its leading agrimarketing expertise are a solid fit for what we’re looking to accomplish with the Kent and Blue Seal brands,” said Mark Krieger, vice president of marketing with KNG. “We’re excited to see the impact we can make together.”
Kent awarded BR the account following an agency review process.
“Both Kent and Blue Seal are well-known and established regional brands in the commercial livestock and companion animal markets,” said Greg Nickerson, CEO at BR. “We’re proud to help continue this strong legacy through integrated marketing communications support.”
About Bader Rutter
Bader Rutter is an integrated marketing services agency headquartered in Milwaukee, with additional offices in Chicago and Lincoln, Nebraska. Learn more at www.baderrutter.com. Follow BR on Facebook, Twitter, YouTube and the BR Blog.
About Kent Nutrition Group
Kent Nutrition Group (KNG) delivers the highest quality animal nutrition based on a long-standing tradition of progressive innovation and dedication to livestock, equine and pet owners. KNG is a division of Kent Corporation, a family-owned, American company founded in 1927. KNG was formed to bring out the best in two highly successful regional feed brands — Kent and Blue Seal. The Kent and Blue Seal brands are dedicated to providing quality animal nutrition that you can always trust — guaranteed. Learn more at KentNutritionGroup.com, KentFeeds.com and BlueSeal.com.