Condolences From Bader Rutter on the Passing of Ron Bader

Statement from Greg Nickerson, Chairman

It saddens me to share the news that our founder, Ron Bader, died in a one-car crash June 25 near his home in New Glarus, Wisconsin. Ron was 86 and leaves behind his wife, Norma, and a family of five children, and we offer our heartfelt condolences to his family and loved ones.

Nearly 275 employees of Bader Rutter and its three offices are indebted to Ron’s vision. In 1974, he opened his own Milwaukee advertising agency to serve agricultural clients in the Midwest. During his leadership, the agency grew to become the largest marketing and advertising agency in Wisconsin and the largest agrimarketing agency in the country. Ron’s goal was to create an agency where aspiring professionals would like to work and build a career. That commitment manifested as a passion for unwavering client service and an ability to bring creativity to industries that lacked it.

Ron fully retired from the business at the end of 2008 when ownership shifted to the second generation. 

Ron was inducted into the Wisconsin Advertising Hall of Fame in 2013, 60 years after beginning his career at Amana Refrigeration in Iowa. Over those six decades, one of Ron’s many philosophies — to always outwork your competitor — helped drive us at Bader Rutter to continue to grow the business. Ron believed when you commit to something, you do it right.

We will continue to embody this philosophy at Bader Rutter as we honor Ron Bader’s legacy through our work.


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