MILWAUKEE — Bader Rutter (BR) continues to earn global recognition for work on behalf of its clients, taking home five B2 Awards plus runner-up for large agency of the year on the eve of BMA15, the annual conference of the Business Marketing Association (BMA).
The awards were presented May 26 in Chicago, leading up to the conference, which drew nearly 1,000 B2B marketers from hundreds of companies worldwide. The B2 Awards competition included more than 900 entries in dozens of categories.
BR won in the Integrated Marketing Communications Programs category for Total B2C and B2B Program (over $1 million) for its work with Sauder Woodworking Co., North America’s leading producer of ready-to-assemble furniture. In addition, BR earned four excellence awards:
- Digital Advertising — Interstitial: “Too Much Metal” forHOOF-TEC™ Launch, for HOOF-TEC footbath products from Zoetis
- DigitalAdvertising — Video Banner, Campaign: “Too Much Metal” for HOOF-TEC Launch
- Public Relations — Service PR Program: The Standard Employee Benefits Business Unit, for StanCorp Financial Group, Inc.
- Web Presence — Website, Over $100,000: Porkcares.org, for the National Pork Board and National Pork Producers Council
At BMA15, BR CEO Greg Nickerson reflected on the changing business environment and the role transformation plays for marketers who are leading change at their companies. Without a culture and mindset of transformation, he said, businesses run the risk of obsolescence.
“Marketing not only should have a place at the table but could lead the charge of transforming companies,” Nickerson said. “At BR, we help our clients transform their businesses, which we do by helping their brands thrive.”
In other awards this year, BR collected nine first-place and six second-place honors in the Best of NAMA Awards presented by the National Agri-Marketing Association; two national awards, including one for the HOOF-TEC campaign, at the 2015 BtoB Best Awards presented by Advertising Age; and six honors, including Best of Show for the HOOF-TEC campaign, at the annual Paragon Awards sponsored by the Public Relations Society of America (PRSA) Southeastern Wisconsin Chapter.
Bader Rutter is an integrated marketing services agency headquartered in Milwaukee, with additional offices in Chicago and Lincoln, Nebraska. Learn more at baderrutter.com. Follow BR onLinkedIn, Twitter and the BR Blog.