MILWAUKEE — Following a recent review process, Case IH has selected Bader Rutter as its new primary agency of record. The move will consolidate all brand development, media, public relations and content development with one agency. Bader Rutter will support all Case IH NAFTA business, which covers all of North America.
There will be a transition from existing agencies over the next several months, with most of that work completed by midyear.
Bader Rutter is headquartered in Milwaukee, with additional offices in Chicago and Lincoln, Nebraska. Learn more at www.baderrutter.com. Follow BR on Facebook, Twitter, YouTube and Converge, the BR blog.
Case IH is a global leader in agricultural equipment, committed to collaborating with its customers to develop the most powerful, productive, reliable equipment – designed to meet today’s agricultural challenges. With headquarters in the United States, Case IH has a network of dealers and distributors that operates in over 160 countries. Case IH provides agricultural equipment systems, flexible financial service offerings and parts and service support for professional farmers and commercial operators through a dedicated network of professional dealers and distributors. Productivity enhancing products include tractors; combines and harvesters; hay and forage equipment; tillage tools; planting and seeding systems; sprayers and applicators; site-specific farming tools and utility vehicles. Case IH is a brand of CNH Industrial N.V. (NYSE: CNHI / MI: CNHI).