MILWAUKEE — Bader Rutter, Wisconsin’s largest agency and newly named B2B Magazine’s national Direct Marketing (DM) Agency of the Year, will celebrate its award win with a Twitter chat. During the event, Bader Rutter DM experts will divulge tips and answer questions on taking an audience-centric approach to drive results, integrating DM campaigns with mobile, marketing automation at any scale and how DM can help — even when you don’t have data.
“Now is an exciting time to be in the direct marketing industry with the plethora of new channels and opportunities to collect audience data,” says Alexa Ganos, group leader of direct marketing with Bader Rutter. “But the key to success is not always harnessing the latest and greatest technology — it is knowing your audience and cultivating creative collaboration that will lead to impactful tactics and ultimately better response. We try to best combine the beauty of advertising and the science of data, and are looking forward to fostering a conversation that will help others in the industry make the most of their DM efforts.”
This “beauty and science approach” continues to evolve at the agency, which has recently invested in direct mail, database marketing, online and mobile technologies. Now, coming off of three years of record growth, nearly every Bader Rutter client engages is some degree of direct marketing.
Says Bader Rutter CEO Greg Nickerson, “We view direct marketing channels as important opportunities to help foster this relationship by allowing brands to engage with their target audiences when and how that audience would like to be reached.”
The B2B Magazine honor celebrates three results-driving direct campaigns for Zoetis, Dow AgroSciences Turf & Ornamental and Eastman Chemical Co. Each garnered strong response rates, and collectively they employed a variety of tactics from traditional direct mail pieces to a text-to-win campaign.
Bader Rutter is headquartered in Milwaukee, with additional offices in Chicago and Lincoln, Neb. Learn more at www.baderrutter.com. Follow Bader Rutter on Facebook, Twitter, YouTube and Converge, the Bader Rutter blog.