Kristina Hopkins

Team Leader, Public Relations

From the farm to the agency: National Dairy Month

We continue Bader Rutter’s From the Farm to the Agency video and content series with a National Dairy Month spotlight, where I outline how my experiences on my family’s dairy operation help me add value to the work I do for our clients. Like many of my BR colleagues, I’m on the farm when not at my desk working in marketing communications. I married into a 160-cow dairy operation, where my husband is a sixth-generation producer.

My office away from the office is where I do some of my best thinking when it comes to client work, and where I’m keenly aware of some of the challenges facing the dairy industry and our clients’ audiences: low milk prices, consumer concerns about animal welfare and more. Because of my strong dairy industry knowledge and first-hand experience on the farm, I more closely empathize with our client’s target audiences, and I’m equipped to help clients navigate some of the ups and downs of the industry. I provide clients with key insights on how to best position themselves and to communicate with producers to achieve their goals during volatile times.

Times are tough for dairy producers, and people like myself, and others at BR have an acute understanding of what producers are up against. Despite these challenging times, there’s much to celebrate as dairy producers, like my family, are still out there doing what they do best: taking the excellent care of their cows in order to produce wholesome dairy products we all enjoy.

Industry: Agriculture, Food

Topic: How We Think

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