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More brands want stronger global connectivity, pushing companies to create a global platform, position and presence with key senior executives. And that’s exactly what we did for Mike McFarland, DVM, chief medical officer for Zoetis. When doing this, it’s absolutely mission critical to create a clear platform that is authentic to both the brand and the executive.

For Zoetis, we helped create a global platform including an Instagram page, LinkedIn presence and custom website for its Chief Medical Officer, Dr. Mike. His platform is all about veterinarian advocacy at the intersection of science and care. This effort leverages a decades-long career devoted to elevating the importance of the human-animal bond. The mission of nurturing the next generation of veterinarians is both a personal and professional passion for him and is essential for Zoetis.